Create and design toy programs that build the Wendy’s brand with kids that sets them apart from the competition.
Create a proprietary Wendy’s Kid’s Meal brand featuring illustrations and toys with artistic ingenuity. Each toy program would be designed to foster creativity and open-ended play for kids ages 3-8, and simultaneously lay out a consistent brand look and feel for the Wendy’s Kid’s Meals.
Lights, camera…ACTION! Each mini stage in this collection comes with a reversible backdrop and punch-out actors and props with plastic rods to animate them. Kids can set up and act out their very own productions and let their imaginations run wild through creative play. What stories will they play out?