It’s a Creative Play Revolution!

It’s a Creative Play Revolution!

Assignment:
Create and design toy programs that build the Wendy’s brand with kids that sets them apart from the competition.

Our Solution:
Build a proprietary Wendy’s Kid’s Meal brand featuring illustrations and toys with artistic ingenuity.  Each toy program would be designed to foster creativity and open-ended play for kids ages 3-8, and simultaneously lay out a consistent brand look and feel for the Wendy’s Kid’s Meals.

Program:
Design your world – one room at a time! Assemble each structure and decorate the room and mini figure with stickers for a fun fantastical play set. Kids can collect more rooms and attach them side to side or on top of each other as they build and design the world they can play in.