It’s a Creative Play Revolution!

It’s a Creative Play Revolution!

Assignment:
Create and design toy programs that build the Wendy’s brand with kids that sets them apart from the competition.

Our Solution:
Create a proprietary Wendy’s Kid’s Meal brand featuring illustrations and toys with artistic ingenuity.  Each toy program would be designed to foster creativity and open-ended play for kids ages 3-8, and simultaneously lay out a consistent brand look and feel for the Wendy’s Kid’s Meals.

Program:
Ready, set…GO! With this program, kids can use durable cardstock and plastic elements to build one of six cool fantasy vehicles. Each vehicle comes with a sheet of stickers to decorate the car’s driver and to customize each ride even more. Kids can build each seriously silly ride and race them all to the finish line!