Create and design toy programs that build the Wendy’s brand with kids that sets them apart from the competition.
Create a proprietary Wendy’s Kid’s Meal brand featuring illustrations and toys with artistic ingenuity. Each toy program would be designed to foster creativity and open-ended play for kids ages 3-8, and simultaneously lay out a consistent brand look and feel for the Wendy’s Kid’s Meals.
Ready, set…GO! With this program, kids can use durable cardstock and plastic elements to build one of six cool fantasy vehicles. Each vehicle comes with a sheet of stickers to decorate the car’s driver and to customize each ride even more. Kids can build each seriously silly ride and race them all to the finish line!