Create and design toy programs that build the Wendy’s brand with kids that sets them apart from the competition.
Create a proprietary Wendy’s Kid’s Meal brand featuring custom illustrations and toys with artistic ingenuity. Each toy program would be designed to foster creativity and open-ended play for kids ages 3-8, and simultaneously lay out a consistent brand look and feel for the Wendy’s Kid’s Meals.
Role play helps kids tell creative stories and fuels imaginative active play. Each kit in this program has everything your child needs to create their secret identity! Kids can customize fun masks and props and even create a fun name for their character, like “Thorkel the Fearless”. Collect more kits and you can mix and mash the different elements to create even sillier costumes like a “superhero pirate”. Who will you become?