Create and design toy programs that build the Wendy’s brand with kids that sets them apart from the competition.
Create a proprietary Wendy’s Kid’s Meal brand featuring illustrations and toys with artistic ingenuity. Each toy program would be designed to foster creativity and open-ended play for kids ages 3-8, and simultaneously lay out a consistent brand look and feel for the Wendy’s Kid’s Meals.
In the Create Your Own Adventure series, we developed eight original storytelling kits that gave kids the opportunity to build their own worlds and stretch their imaginations. Each kit featured colorful pop out characters and scenic backdrops that set the stage for an exciting new adventure in every Kid’s Meal purchase, enriching the brand for both kids and parents alike.