Bring Big Fun Outside the Bun
Put a unique spin on the Taco Bell kid’s meal through a series of intricately designed toys that attract the attention of kid and adult customers.
Playing alongside Taco Bell’s “Think Outside the Bun” brand positioning, we created a kid’s meal brand that looked to change the paradigm of what premiums were. For our spiciest ingredient in the presentation, we created a branded Urban Vinyl program that we called “BellHeadz” with 32 different blind-boxed characters. The limited-time program made the BellHeadz instant collectibles, and suddenly much more than your average kid’s meal toy.