Feeding the Appetite and the Heart

Feeding the Appetite and the Heart

Assignment:
Panda Express has had countless successful Chinese Lunar New Year promotions, but was looking for a way to engage families on a deeper level in celebration of the Year of the Pig in 2019. With a theme surrounding the idea of ‘being a kid again’, we went to work in capturing the wonder and delight of the Lunar New Year.

Our Solution:
Design a toy surrounding the Year of the Pig that would build intrigue in both adults and children.

Program:
Inspired by the possibilities and wonders that unfold each New Year while utilizing the iconic Panda Express brand image, we designed a fun fortune teller that Panda Express customers could interact with.  Wondering what the Year of the Pig holds for you?  Let fortune decide!