Panda Express has had countless successful Chinese Lunar New Year promotions, but was looking for a way to engage families on a deeper level in celebration of the Year of the Pig in 2019. With a theme surrounding the idea of ‘being a kid again’, we went to work in capturing the wonder and delight of the Lunar New Year.
Design a toy surrounding the Year of the Pig that would build intrigue in both adults and children.
Inspired by the possibilities and wonders that unfold each New Year while utilizing the iconic Panda Express brand image, we designed a fun fortune teller that Panda Express customers could interact with. Wondering what the Year of the Pig holds for you? Let fortune decide!