BUILD & GROW CLINICS

BUILD & GROW CLINICS

Assignment:
Inspire a lifetime love of building: Lowe’s wanted to reinforce the notion that they are the preferred destination for home improvement projects, and find additional opportunities to bring kids and families into their stores

Our Solution:
Launch a private label family brand that invites over 200,000+ families each month into local Lowe’s stores to build high value, custom wood kits, all the while inspiring fierce brand loyalty.

Program:
The Lowe’s Build and Grow Clinics were designed to bring kids and parents together in a toy-building experience and inspire a love for crafts and building within the next generation.  Each clinic was led by a team of Lowe’s employees at local Lowe’s stores who guided families in how to build each toy and work together on projects.