Inspire a lifetime love of building: Lowe’s wanted to reinforce the notion that they are the preferred destination for home improvement projects, and find additional opportunities to bring kids and families into their stores.
Launch a private label family brand that invites over 200,000+ families each month into local Lowe’s stores to build high value, custom wood kits. Create branded touchpoints across all Lowe’s instore and media channels. Diversify the building experience to integrate and market key home improvement seasonalities. Ensure the program inspires fierce brand loyalty.
We put a Disney twist on our Build and Grow program, creating Pixar themed projects and toys for families to assemble together through guided demonstrations at local Lowe’s stores. Want to help Buzz and Woody get back to Andy? Build them a remote control car from scratch with our intricately designed wood kits one nail at a time!