RETAIL PROGRAM

RETAIL PROGRAM

Assignment:
Create in-line and seasonal retail toy lines to drive juvenile tool category sales and while increasing average ticket among Lowe’s retail units nationwide.

Our Solution:
Leverage shared audience among massive entertainment brands including Feld’s “Monster Jam” property, and Hasbro’s “Tonka” to create distinctive, premium wood kits that can be distributed Lowe’s omni-channel network.  Each wood kit would be durable and high-quality, without sacrificing the integrity of the toys themselves.

Program:
Our premium items quickly became the top three sellers in Lowe’s juvenile tool category while driving significant profits for our clients.  Both kids and parents were able to relate to the product, providing instant fun for kids along with some nostalgic themes for parents.