CHEF JUNIOR

CHEF JUNIOR

Objective:
Creating a World of Junior Chefs

Opportunity:
Throughout the Southeast, Kroger has a loyal customer base who turn to Kroger as their trusted source for groceries. Recognizing Kroger’s place in the community, we saw a kid-friendly way to excite the next generation about food and shopping at Kroger.

Our Proposal:
Inspired by the growing culture of kid cooking, we created Kroger Chef Jr., a series of kid-centric cooking workshops led in-store by Kroger Chefs on Saturday mornings. At Kroger Chef Jr, kids received all the ingredients and tools necessary to create a custom recipe, giving parents priceless ‘Instagram worthy’ memories of the shared experience.