Gujo is the newest line of building sets that merges play with creativity and customization. From rocket ships to shopping trips, Gujo gives kids the flexibility to build each set any way they’d like. Along with the help of the lovable Gujo characters, there’s a new adventure to be had every day with Gujo!
Originating from the Korean word meaning ‘structure’, Gujo has long plastic pieces that link together in various ways, giving kids the ability to customize each set based on their creative preference. Is your space station suddenly being swarmed by alien invaders and needs a lookout tower to protect the base? Build it with Gujo.
Like the building sets themselves, the Gujo characters are customizable depending on their play situation, with rotatable heads for expressing different emotions and interchangeable parts with other Gujo figures.