It’s a Creative Play Revolution!

It’s a Creative Play Revolution!

Assignment:
Create and design toy programs that build the Wendy’s brand with kids that sets them apart from the competition.

Our Solution:
Create a proprietary Wendy’s Kid’s Meal brand featuring illustrations and toys with artistic ingenuity.  Each toy program would be designed to foster creativity and open-ended play for kids ages 3-8, and simultaneously lay out a consistent brand look and feel for the Wendy’s Kid’s Meals.

Program:
Which one did you get? This collection of 12 hilarious characters leverages a highly popular specialty retail collectible toy trend. Each figure comes in a “blind box” for a fun mystery reveal. The top and bottom parts of the bodies on all figures are interchangeable for some hilarious “mash-up” play. What zany characters will you create…DJ Sasquatch?