EAT MOR CHIKIN

EAT MOR CHIKIN

Assignment:
Chick-fil-A sought to develop small, plush figures of their iconic Chick-fil-A cow that could be used to spread joy across their stores nationwide, and be used as promotional tools.

Our Solution:
Develop cute and cuddly plush figures that capture the Chick-fil-A cows’ essence, with different variations of the toy for seasonal purposes.

Program:
We released different seasonal-themed plush cows that were small enough to fit in your hand, but big enough to sustain their cuddly and artistic qualities.  The cows were distributed across multiple Chick-fil-A operations nationwide, helping to push the core family values that Chick-fil-A has made the restaurant chain stand out for decades.