Honk if you love Quality: Design a retail facing consumer product to promote Chevron’s talking car campaign and advertising.
Create high-quality collector cars based upon the claymation characters featured in Chevron’s adversiting. While the toys would primarily be for kids, their attention to detail and overall quality would appeal to the kid in all of us.
We designed dozens of cars with eyes that moved when the car was rolled, doors that could be opened and side-view mirrors that actually worked. With these highly collectible cars, manufacturing quality was king, making for memorable long lasting toys that further a generation of advertising for Chevron.