Create and design toy programs that build the Wendy’s brand with kids that sets them apart from the competition.
Build a proprietary Wendy’s Kid’s Meal brand featuring illustration and toys with artistic ingenuity. Each toy program would be designed to foster creativity and open-ended play for kids ages 3-8, and simultaneously lay out a consistent brand look and feel for the Wendy’s Kid’s Meals.
Wendy’s creative building program is making a splash! Kids can dive into an ocean of adventure with each set using the plastic links and the colorful heavy cardstock pieces to build their undersea themed toys, using the fun stickers to decorate them.