Inspiring a lifetime love of building: Lowe’s wanted to reinforce the notion that they are the preferred destination for home improvement projects, and find additional opportunities to bring kids and families into their stores.
Launch a private label family brand that invites over 200,000+ families each month into local Lowe’s stores to build high value, custom wood kits. Create branded touchpoints across all Lowe’s in-store and media channels. Diversify the building experience to integrate and market key home improvement seasonalities, all the while ensuring the program inspires fierce brand loyalty.
Avengers assemble! Kids and parents participated in our superhero themed building events as a part of our Build and Grow event series. These family events provided a fun bonding experience for each family involved, along with some super custom wooden toys to take home and let the action continue!