BUILD & GROW CLINICS

BUILD & GROW CLINICS

Assignment:
Inspiring a lifetime love of building: Lowe’s wanted to reinforce the notion that they are the preferred destination for home improvement projects, and find additional opportunities to bring kids and families into their stores.

Our Solution:
Launch a private label family brand that invites over 200,000+ families each month into local Lowe’s stores to build high value, custom wood kits. Create branded touchpoints across all Lowe’s in-store and media channels. Diversify the building experience to integrate and market key home improvement seasonalities, all the while ensuring the program inspires fierce brand loyalty.

Program:
Avengers assemble!  Kids and parents participated in our superhero themed building events as a part of our Build and Grow event series.  These family events provided a fun bonding experience for each family involved, along with some super custom wooden toys to take home and let the action continue!