Red RobinNext project
Kids turn everything they do into play, and everywhere they go into a playground. But as parents know, most restaurants aren’t very conducive for play. Unless that restaurant is Red Robin.
Red Robin, the national hamburger chain, knows the importance of creating a family-friendly dining experience for kids and their parents. How it’s done is deceptively simple.
Using Red Robin’s animated spokes-character, Robin, Strottman created millions of custom branded kids’ cups, crayons and comic books filled with fun games and activities kids could do right at the table (without too much commotion). Each was seasonally relevant and age appropriate so kids looked forward to coming back to Red Robin again and again. And so did their parents.