Few brands are as beloved as Chick-fil-A. So when it came to finding licensing partners for its Kid’s Meal program, it was important that the licenses we selected supported the wholesome brand.
Strottman’s licensing strategy is to partner with brands like Blue Orange, Mad Libs and Artzooka that share Chick-fil-A’s passion for kids and families. Our creative designers transform their retail products into a premium-style game experience suitable for play at Chick-fil-A restaurants and at home.
A textbook example of how to use licensed properties to build brand equity.