Chick-fil-A

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PUTTING THE BRAND INTO
CUSTOMERS’ HANDS

PRODUCT DEVELOPMENT

How do you turn Chick-fil-A’s iconic “Eat More Chicken” ad campaign and beloved cows into a memorable brand experience? By creating a high-quality line of loveable plush cows, watches and custom games.

Strottman’s team of creative product designers went to work on not simply replicating the look of the Chick-fil-A cows, but capturing their fun-loving personalities as well.

Used in Kid’s Meals, promotional giveaways and events, these collectible cows are a way for millions of raving fans, both kids and adults, to stay connected with the Chick-fil-A brand.

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